You have a restaurant. The restaurant is born out of your desire to share your favorite recipes, create a place for people to feel a certain way.
Whether or not you know it, you’ve got a brand. There are things you will and will not do in your restaurant. (You have an internal compass that guides your decisions, that’s the brand.)
The product shouldn’t define your brand; it’s the other way around.
What’s your brand promise, for your product? Are you opening a restaurant to retire early and work less, or just because you love cooking and want to share it with the world? The latter is reason is enough, and if it’s real (and good), people will show up.
I want to get my restaurant open by the end of the year 2017.
The restaurant is a metaphor, the recipes are stories, and you’re helping me create the menu. Thank you for visiting, and please come again!