The more people like you, promote you, vote for you, or buy what you sell…the more people have demands and expectations of you. You grow, expand, and change as much as the people allow. You belong to the people, that’s why you’re popular.
You can follow a trend to gain popularity, or you can try to create your own, and get people to follow you. Once you’ve succeeded, you better have a plan to satisfy them. The crowd will get antsy, and there’s an act like yours right around the corner.
There are artists who know how to entertain, and others who just specialize in entertainment. I admire artists like Beck and Johnny Depp, who could please the world, but choose to do what pleases them instead, to keep the vision theirs, not the people’s.