Lifetime value

Watched the Queen movie again with Charlotte and had a piece of my cheek removed by the doctor. Hoping it’s pre-cancerous (as opposed to cancerous) and will find out in a week. Not really worried about it but wondering should I be? Not the kind of awful doctor diagnosis scene it was for Rami Malek as Freddy Mercury learning he had AIDS. It is an old city hospital that smells funny in certain parts. All the people who must pass in and out of there each day receiving bad news. Getting caught in the urban parking garage hell corkscrewing down forever through the levels in tight turns with skid marks on the walls. When you get to the bottom there is no space left. This is how ugly the world must look after a bad diagnosis.

By the end of April it’s too hard for me to wake early enough in the morning to need a candle. Then I start to picture those mornings in September when it cools down and the light softens. I don’t know if I’ll be working come mid June. I’ve been waiting to hear about a new job that would go until the end of the year but I’m not sure if it would be a good thing or bad, hard to tell.

Now in late April these swollen clouds, how many shades of green. In the distance coming down the long road from the park there’s a seam of sky beneath the cloud cover and a set of mountains, must be the Olympics. Out here we are bounded by ranges to the east and west with stand-alone volcanoes north and south so it’s hard not to think about mountains. They both remind me of somewhere else I could be and make me glad I’m right here.

I don’t think anyone can see the little hole in my cheek on camera and if they do I don’t care, it’s more like a scabbed-over zit. The thing with contract work is it’s either not enough or too much and now it’s the latter. Everyone in business, all these abstract people I’m targeting with my marketing copy, everyone wants to grab a customer and hold onto them forever. They call it lifetime value: how many dollars can you extract. How AI helps them do that better. And so on. Through personalization, data and consumer insights, conversion from search. Showing them stuff they’re inclined to buy with greater precision online. I do all this like I’m removed by it because I am. You have to be I guess.

I would never die. That’s how I felt when I was younger, smoking cigars, mocking death. I flew in the face of it. But that attitude is a waste of life, a lie. Better to live with the understanding that your time is limited. Perform like Freddy did with the band at Live Aid for your 20-minute slot.



Categories: Creative Nonfiction, Memoir, Technology

Tags: , , , ,

2 replies

  1. I never realized that I can reply to the email Been following you since I lived in BC Much nicer place than AB But what can you do Life sometimes takes the decision out of your hands Like your biopsy – don’t worry too much It seems everyone gets some type of skin cancer without being a sun worshipper or a smoker. Shit happens And the older you get the more issues can pop up . My mom is 96 and complaining everyone of her family and friends has died Why am I alive ? How ungrateful ! Or tragic – she is not appreciating her longer life

    But I do not aspire to live that long It’s not easy to get older than 85 – there are too many aches and pains at that stage

    I think 40-65 was my best years Enjoying my work Life was ok I emigrated to Canada at age 50 and had a blast – for a while – but it was tough to Luckily I enjoyed the challenges Now I enjoy reading your posts regularly Visiting Germany with you was great ! English is my second language Please ignore my grammar

    Keep writing I love getting you email / post Regards Inamarié

    Liked by 2 people

    • Your English is fantastic Inamarie! So grateful to you for your comments and thoughts here, your perspective on life, and for reading of course! I’m touched. Thank you and love to hear from you anytime…BC is the best. Haven’t been to AB but will take your word for it 😀

      Liked by 1 person

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