My last project at Starbucks was to address the move toward slow coffee, or as it’s called, the Third Wave. A strategy guy shared a deck with us he pitched to the board demonstrating why Starbucks had to act, the… Read More ›
specialty coffee
The importance of turning back
In the first draft of my memoir, which I left behind in the States because it has a bad energy objects sometimes can, I began with a scene from 1993 that traces the start of my career to its source,… Read More ›
Bill Pearse 