We are getting down to the wire on constructing a trade show booth at work. The first storm has blown over: approving the design. Of course the design is an emotional thing because the brand is an emotional thing (especially… Read More ›
branding
The Empty Vessel
Woody Allen didn’t read his film reviews, which suggests two things: 1. He didn’t care what the critics thought, and/or 2. He didn’t want the critics to influence his work. It’s important to know who your customers are and what… Read More ›
Bill Pearse 