Writers need to be editors but the reverse is not true. What you write won’t make it to a real editor unless you’ve edited it first. Toggling between writing and editing requires both parts of the brain: the mystical part,… Read More ›
design
Why design matters
We are getting down to the wire on constructing a trade show booth at work. The first storm has blown over: approving the design. Of course the design is an emotional thing because the brand is an emotional thing (especially… Read More ›
Bill Pearse 