Twelve days in a row writing the same marketing copy for a project we started in July that was supposed to end in September. Sitting at my desk in the bedroom while the sun set reading it a final time… Read More ›
marketing
You can’t retweet a memory: Nick Drake, Starbucks, why we roast turkeys
Hurting, brooding, kind of liking how it feels, discovering pain and self-pity as a teenager, with Bob Dylan’s Blood on the Tracks. When I hear those songs now it reminds me of that time and it’s even better, it’s been auto-corrected. At… Read More ›
Brands, people, Starbucks
Brands aspire to elevate people to a positive emotional state. But the word brand itself is cold, distant, transactional. It’s the people with the logo on their shirt that make or break it. The bright people in the corporate office… Read More ›
Son, observe the time and fly from evil
It seems like whenever I tell someone from San Francisco I work for Starbucks, there’s a moment of internal dialogue behind their face as they decide if they want to say something bad about the company to my face, or… Read More ›
Bill Pearse 