Hurting, brooding, kind of liking how it feels, discovering pain and self-pity as a teenager, with Bob Dylan’s Blood on the Tracks. When I hear those songs now it reminds me of that time and it’s even better, it’s been auto-corrected. At… Read More ›
Brands aspire to elevate people to a positive emotional state. But the word brand itself is cold, distant, transactional. It’s the people with the logo on their shirt that make or break it. The bright people in the corporate office… Read More ›
It seems like whenever I tell someone from San Francisco I work for Starbucks, there’s a moment of internal dialogue behind their face as they decide if they want to say something bad about the company to my face, or… Read More ›
You have a restaurant. The restaurant is born out of your desire to share your favorite recipes, create a place for people to feel a certain way. Whether or not you know it, you’ve got a brand. There are things… Read More ›
Woody Allen didn’t read his film reviews, which suggests two things: 1. He didn’t care what the critics thought, and/or 2. He didn’t want the critics to influence his work. It’s important to know who your customers are and what… Read More ›
Bill Pearse 